Hello my name is Vera. I am an art director and designer based in Amsterdam. I am specialized in brand development, UI/UX design, website + blog design, print design and art direction.
HOW I WORK
The key to preserving brand clarity and consistency is to get the upfront thinking right. I therefore cultivate a deep understanding of your business, finding the critical spot where strategy and concept connect. Then I bring it all to life in a compelling visual way.
Process Makes Perfect
Collect + Clarify
I work closely with you to assess what’s needed and strip out what’s not — getting a clear picture of your business and the challenge at hand.
Distill + Sketch
Looking for patterns and critical details, I help you define your brand, elevating your voice then outlining the best course of action.
Create + Play
Let the creativity begin. Thinking hard and far, I generate lots of ideas, trying and testing until I land on one that’s right.
Make + Manifest
Laying form over function, I apply the concept to each facet of the brand, articulating your vision and values across every touchpoint and every experience.