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Hello my name is Vera. I am an art director and designer based in Amsterdam. I am specialized in brand development, UI/UX design, website + blog design, print design and art direction.

HOW I WORK

The key to preserving brand clarity and consistency is to get the upfront thinking right. I therefore cultivate a deep understanding of your business, finding the critical spot where strategy and concept connect. Then I bring it all to life in a compelling visual way.

Process Makes Perfect

 

 Collect + Clarify

I work closely with you to assess what’s needed and strip out what’s not — getting a clear picture of your business and the challenge at hand.

 

Distill + Sketch  

Looking for patterns and critical details, I help you define your brand, elevating your voice then outlining the best course of action.

 

Create + Play  

Let the creativity begin. Thinking hard and far, I generate lots of ideas, trying and testing until I land on one that’s right.

 

Make + Manifest 

Laying form over function, I apply the concept to each facet of the brand, articulating your vision and values across every touchpoint and every experience.